|Personal Brand by stefano principato on Flickr|
I didn't give a whole lot of thought to my 'personal brand' when I set up my blog and Twitter account in September, but have since wished I'd done one or two things differently. On Twitter the variations of 'Annie Johnson' that I liked had been taken (as had 'LibrariAnnie', by someone who has tweeted "don't think anyone really needs to follow me on twitter..." curses!) so I went with @Annie_Bob, a nickname I've had since secondary school, and a username I've used for various things before. I also decided (although I really can't remember thinking about this) to use my red cartoon face avatar instead of a photograph.
If I was doing it again, I would have perhaps spent some more time coming up with a Twitter name that was more professional sounding, and would have used a photo of myself for the picture. However I was talking to a few people about this at NPC2011 and a couple of people said that it was a good picture because it was distinctive and stood out in the Twitter timeline. So I suppose there are positives to cartoons too!
As for the blog, I did spend quite a while thinking of the title, as this seemed important. I wanted something literary, but not too obtuse, something friendly and well, I'm a Tolkein fan. At first I had a standard bookcase template, which I've changed very recently. Every second library blog seemed to have the same background so I wanted to have something different.
So as it stands there's no visual link between my blog and my twitter account, and now I've created a Netvibes page for Cam23 2.0 which is completely different again, so this is something I should probably change, especially as I'll be creating a LinkedIn account and I've forgotten what else over the next couple of months.
I've got a fairly common name, so Googling "Annie Johnson" comes up with musicians, writers, and boats. If I add "librarian" then the first five results are me, and eight of the twenty results on the first two pages are me (this is with me signed out of Google and in a different browser to usual). It comes up with Cam(lib)teachmeet things for the first three results which is a little odd, ideally I'd like my blog to come up top. But there's nothing there that I wouldn't want my employer (or future employer) to see, so that's good I've kept my nose clean!