Yesterday I spent the day at CILIP HQ in London, for my second New Professionals Day. I live-tweeted most of the day (apart from when my hands were full with lego or a giant burrito), and as I have recently discovered
Storify , I am going to post a few Storifys of my tweets from the day rather than writing it all out again in a big old blog post. Here's the first bit,
Ned Potter 's opening keynote speech (if the embed doesn't show up, the link to my Storify is
here ).
[<a href="http://storify.com/Annie_Bob/cilip-new-professional-day-ned-potter" target="_blank">View the story "CILIP New Professionals Day - Ned Potter" on Storify</a>]<h1>CILIP New Professionals Day - Ned Potter</h1><h2>Opening by Annie Mauger and presentation by Ned Potter (@theREALwikiman): 'You already have a brand! Here are 5 ways to influence it...'</h2><p>Storified by Annie Johnson · Fri, May 11 2012 18:13:17</p><div>#cilipnpd12 @anniemauger kicking things off, but potential husbands ar apparently hanging out in cafe across the street!Annie Johnson</div><div>Apparently I can't spell and live-tweet at the same time...<br></div><div>#cilipnpd12 AM: when starting out it is important to get global impression of what is going on in the profession.Annie Johnson</div><div>#cilipnpd12 AM: most of us work in a building that doesn't say library over the door. We are supporting other organisations.Annie Johnson</div><div>@Annie_Bob @anniemauger #cilipnpd12 Agreed but why so much focus on those libraries then? As a profession we need to promote ourselves more!Madeleine Smith</div><div>@Annie_Bob, well said - watching twitter stream from my "Customer Service Centre" ( pharmacist included)Karen Newton</div><div>#cilipnpd12 AM: invisibility can be a sign of a job well done in some sectors, but A's aim is to make us less invisible.Annie Johnson</div><div>#cilipnpd12 AM: CILIP is a charity & aims to big up librarians whether they are members or not.Annie Johnson</div><div>#cilipnpd12 AM introducing @theREALwikiman, a veteran of New Professionals Days!Annie Johnson</div><div>#cilipnpd12 NP: don't panic, branding will be fine! You already have one, you can never fully control it, but honestly don't panic.Annie Johnson</div><div>Ned asked us all to tweet our definitions of a brand...<br></div><div>#npdbrand a public image you are putting forward to represent yourself?Annie Johnson</div><div>#npdbrand brand=conscious mode of representation #cilipnpd12Anna Richards</div><div>#CILIPNPD12 #npdbrand hard to change once you have it!Annie Mauger</div><div>#npdbrand a cynical marketing ploy by corporations to sell you stuff #cilipnpd12Kristine Chapman</div><div>...and as if by magic, they appeared in the Prezi in front of us!<br><br></div><div>2012-05-11 10.20.01Annie_Bob</div><div>#cilipnpd12 NP: brand is the sum total of everyone's perceptions about what a service is or does. Difference between brand and branding.Annie Johnson</div><div>#cilipnpd12 NP: brand is in the eye of te beholde. Jeff Bezos - your brand is what people say about you when you're not in the roomAnnie Johnson</div><div>#cilipnpd12 NP: don't panic - not everyone has to do the same tings. You don't have to be switched on and managing your brand 24/7Annie Johnson</div><div>#cilipnpd12 NP: focus your brand on goals. If you can see your destination you can see the path to get there, & can tick boxes to match thisAnnie Johnson</div><div>#cilipnpd12 NP: even if your experience isn't relevant at first glance, you can extract the skills you learntAnnie Johnson</div><div>@Annie_Bob when working with ppl seeking career change, extracting skills from exp seems to be the bit ppl find hardestNicolaFranklin</div><div>@Annie_Bob there is a need to separate 'what do employers want/need' from 'what do I want/need' when formulating career goalsNicolaFranklin</div><div>#cilipnpd12 NP: if you've worked out a path to your goals & decided you want to influence your brand, what do you do?Annie Johnson</div><div>#cilipnpd12 NP: 1) be open (a la @Philbradley) - time for protecting what you have is past, now about sharingAnnie Johnson</div><div>#cilipnpd12 NP: 2) be part of a community, as a resource not a ninja!Annie Johnson</div><div>#cilipnpd12 NP: get online - quickest and easiest way to influence your brand. Be part of the conversation. Start small & build from there.Annie Johnson</div><div>#cilipnpd12 NP: think about your tone when you start, you will find it harder to change direction later on.Annie Johnson</div><div>#cilipnpd12 NP: Twitter is the one social network to rule them all. LinkedIn ranks highly on Google so is worth having a good profile there.Annie Johnson</div><div>#cilipnpd12 if you're already online, important to link all of your social media prescences so people can find YOU not just your content.Annie Johnson</div><div>#cilipnpd12 NP:most popular blog posts are useful, helpful, talking points, rants or silliness.Annie Johnson</div><div>#cilipnpd12 NP: your future employers may well be more likely to read more formal publications than they are blogs. Write for your audience.Annie Johnson</div><div>#cilipnpd12 NP: several ways to get published - peer reviewed journals, trade publications, even a bookAnnie Johnson</div><div>#cilipnpd12 NP: http://librarywriting.blogspot.com is a good source for finding calls for papersAnnie Johnson</div><div>#cilipnpd12 NP: if you don't like writing, speaking or being online you can always organise something. V transferable skills.Annie Johnson</div><div>#cilipnpd12 NP: If your organisation lets you, share your stuff under a creative commons license.Annie Johnson</div><div>#cilipnpd12 NP: present something - answer calls for papers, say yes to things, be confident in your own abilities!Annie Johnson</div><div>#cilipnpd12 NP: just do something. So many free tools and nice librarians to collaborate with. Good things come from trying out ideasAnnie Johnson</div><div>#cilipnpd12 e.g.s of things "just done": #libcamp, #cpd23 #uklibchat #mashlib #vftl... etc etc etc!Annie Johnson</div><div>Yay #cpd23 and #uklibchat got a mention!<br></div><div>#cilipnpd12 @theREALwikiman's prsentation http://bit.ly/npdbrandAnnie Johnson</div>
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